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Case Study

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Comprehensive activities for CoinCasso – Phase 1

Date:

21st May, 2019

Client

CoinCasso

Summary

During ongoing ICO of CoinCasso, we've raised over 2.5 mln USD to develop the whole project and we've built a community of over 14 500 people in 7 months.

About Client

logo client coincasso cryptocurrency exchange

CoinCasso is a democratic cryptocurrency exchange with Estonian licence. As the first in the industry, they have applied a unique system of sharing 80% of its profits with active members – CCX token holders.
Their vision is to create a multifunctional and holistic project converging efficiently financial solutions and trade platform, connected to the network of ATMs for users. At this moment, CoinCasso consists of five core members and the rest of the team.

The main challenge

When Luke Ozimski (CoinCasso CEO) reported to us, he had only a simple product – cryptocurrency exchange in the beta version. But as everybody knows, the product without its promotion is nothing.

The main challenges in this phase were:
raising funds to develop the project,
– improving trading platform about a few important features e.g. implementation scalable modular system for handling deposits and withdrawals of cryptocurrencies,
– running campaigns to advertise CoinCasso – not only products but also the vision of the whole.

Implementation

Cooperation with CoinCasso started from creating new Whitepaper and ICO campaign including promotion this via many platforms of listing ICOs (ICOBench, ICOHolder, ICOMarks). Of course, we had to choose specific Social Media to have closer contact with clients and readers (for this project we focused on Facebook, Twitter, Telegram, Youtube, Medium and LinkedIn). Additionally, we started to appear at events around the blockchain industry in every part of the world and organised the bounty program with rewards for active promoters.
If we say about CoinCasso websites, we launched the blog of the project, where we wrote about the world of cryptocurrencies and of course about news around the project itself.

When writing about IT works, we must tell about the implemented modern layout of CoinCasso websites and moving the whole infrastructure of the project on Amazon Web Service (AWS).
Besides works around servers, we implemented new trading pairs on CoinCasso Exchange, profit calculator of ICO and new functions like scalable modular system written in Node.js for handling deposits and withdrawals of cryptocurrencies.

Result

Due to comprehensive activities around marketing, CoinCasso project received one of the highest ratings from many advisors on all of the world. Through implementing nine languages on the websites, we opened up to potential readers, clients or investors and the whole project became more “international”.

Thanks to applied of the module with low server costs in IT architecture by our IT specialists, we provided safety and fast trading on the platform with a user-friendly design.

Raising over 2.5 mln USD

Our activities contributed to raised over 2.5 mln USD to develop the project.

Built a community of over 14,500 people in 7 months

But every day the number of CoinCasso fans and investors continues to grow.

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